Understanding, Measuring & Reporting Usability ROI

Start Time: 6.30 to 8.00 p.m.

Much attention has been given to Return on Investment for usability services over the last two years. Articles, blog postings, and off-line discussions rage as to how usability should be positioned as a viable investment in projects as diverse as Web sites, packaging, and even museum exhibits. Join three industy leaders at our September 2004 meeting as they discuss the future of Usability ROI. Meeting Presenters: Bob Barlow-Busch, Quarry Associates As one of Quarry¹s senior consultants in Interaction Design, Bob brings more than a decade of practice ­and passion ­to improving our experience with the products around us. Though a strong advocate of usability, Bob also recognizes that our feelings about a product or technology are influenced by a lot more. Arnie Guha, Ph.D., Vice President Phase 5 Widely regarded as an expert in online user groups and environments, and related marketing and business issues, Arnie helps his clients understand and estimate their markets, and to develop products, services and strategies that would best respond to market needs and business objectives. Drew Ellis, OgilvyInteractive, Toronto