Black Diamond Conference-2

Every day millions of people use search engines to locate products and services. In fact, Search Engine Watch reported that in March 2006 Americans performed 213 million searches each day. Companies are recognizing the importance of search engines and investing a significant portion of their marketing budget accordingly. In Canada, 30% of online budgets are now spent on search engine marketing. In the US, that number is as high as 40%.* Join us on Oct. 24 to learn how to develop an effective strategy for optimizing your organic listing and pay per click campaigns. *Source: IAB /PwC (US), 2006; IAB Canada/Ernst & Young (Canada), 2005 Sessions: Jeff Quipp, President, Search Engine People The traditional SEO practice of swapping links with other sites to help boost organic rankings is ending - so what to do now to attract link attention? Jeff will discuss new directions in this essential focus of organic search. Learn how to use interactive online tools, article writing, company blogs and more to create content that attract links and qualified prospects to your web site.